AI isn't the enemy, mediocrity is: Insights from a Seasoned CMO

Episode notes

Seasoned CMO Paul Taylor talks to Chris Hewitt about the growing pressures on modern CMOs, including shrinking tenures, the metrics that matter and how to squeeze more from your marketing budget. He warns mediocrity, not AI, is marketing’s biggest threat. Paul highlights B2B lessons from B2C, the importance of finance fluency, brand investment, trust and peer networking. Contact Paul: Whitepaper:⁠ Music: Timeless by Alex-Productions