Cloud Radio · 2025-09-03 · 45 min
Our Guest: Godard Abel , Co-Founder and CEO of G2 , the world's largest and most trusted software marketplace. He previously built cloud CPQ pioneers BigMachines (acquired by Oracle) and SteelBrick (acquired by Salesforce). Episode Topics: AI across the stack: Infrastructure, data, models, and applications - where the most significant opportunities and risks lie Incumbents vs. startups: Why the next decade will reward incumbents with data and trust, and AI-first challengers with 10x user experiences G2’s AI strategy: From generative engine optimization (GEO) to G2 AI as a buying assistant Future of software buying: Will AI shorten shortlists? How buying cycles, transparency, and seller roles are evolving Marketing in the AI era: Risks of losing optimized website conversion funnels and how vendors must retool Endurance in entrepreneurship: Lessons from the Leadville 100 on perseverance and keeping vision through valleys Resources: G2 2025 Buyer Behavior Report Godard Abel LinkedIn
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