The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Sales/Closing the Deal with Fexingo
Closing the Deal with Fexingo artwork

The One Question That Reveals If a Buyer Is Lying About Competitors

Closing the Deal with Fexingo · 2026-06-15 · 11 min

0:00--:--

Topics in this episode

negotiation tacticssales questioning techniquecompetitor bluffbuyer lying about competitorsobjection handling framework

Episode notes

Episode 54 of Closing the Deal with Fexingo: Lucas and Luna dissect a single, high-leverage question that exposes when a prospect is bluffing about a competitor's offer. They walk through a real deal where a rep was told a rival was 'half the price' - and how asking 'What specifically is structured differently?' revealed the buyer was comparing apples to oranges. The episode covers why most reps accept competitor claims at face value, the psychology of buyers who bluff, and a three-step framework to pressure-test any competitive objection without sounding combative. Listeners walk away with one question they can use in their next call to separate genuine competition from negotiation theater. #SalesNegotiation #DealClosing #CompetitiveAnalysis #BuyerPsychology #ObjectionHandling #SalesTactics #Business #FexingoBusiness #BusinessPodcast #SalesTraining #NegotiationSkills #RevenueGrowth #DealStrategy #SalesDiscovery #CompetitorBluff #QuestioningTechnique #SalesFramework #ClosingTechniques Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • He's 17 and Makes $300/Hour Flipping Couches - Ep. #323The Koerner Office · on negotiation tactics75 / 100
  • How Fortune 500s Use Procurement to Negotiate Vendor SaaS Price EscalatorsEnterprise Tech with Fexingo · on negotiation tactics
  • IM12: How to Negotiate for Your Worth with Martha AvilesEmbracing Only · on negotiation tactics

More from Closing the Deal with Fexingo

All episodes →
  • The Art of the Silent Close88 / 100
  • How to Close Without Asking for the Sale
  • How Price Anchoring Wins Complex B2B Deals
  • How Asking for the Second Signature Wins Deals
  • How The Final Email Wins Enterprise Deals
Explore the best B2B Sales podcasts →
All Closing the Deal with Fexingo episodes →