Closing the Deal with Fexingo · 2026-06-18 · 10 min
In this episode, Lucas and Luna break down the story of a B2B software sales rep who closed a seven-figure deal by moving away from a flat subscription fee to an outcome-based pricing model tied to customer retention improvement. They explore the psychology behind the strategy, how it de-risked the purchase for the CFO, and why measuring success with a shared definition was the key to making it work. The episode also examines when outcome-based pricing actually backfires and what it teaches about trust in enterprise sales. If you are selling a product with a clear, measurable output, this approach might just change how you structure your next proposal. #OutcomeBasedPricing #SalesStrategy #EnterpriseSales #B2BSales #Negotiation #PricingModel #RevenueGrowth #SalesPsychology #ClosingDeals #CFO #RetentionMetrics #BusinessPodcast #SalesTips #ValueBasedSelling #FexingoBusiness #LucasAndLuna #DealStructure #RiskMitigation Keep every episode free: buymeacoffee.com/fexingo
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
A Different Law Firm Model: Up Front Pricing and Billing. | New SoloLegal Talk Network · on Value-based pricing82 / 100
ConCon26: How to beat the big consulting firms | The power of niche boutiques - #66The Consulting Pulse by CMap · on Value-based pricing81 / 100
From Billable Hours to Business Outcomes: How AI Is Rewriting the Rules of IT ConsultingEvolving the Enterprise · on outcome-based pricing78 / 100
How a Solo Dev Hit 10K MRR by Tripling Prices OvernightThe Indie Hacker Podcast with Fexingo · on Value-based pricing75 / 100
Why distribution and attention are the real bottleneck in B2B SaaS | Pete Hunt @Dagstersaas.unbound · on Enterprise sales72 / 100
How Revenue Marketing Makes the CMO a Business Growth DriverThe B2B Revenue Executive Experience · on B2B sales strategy71 / 100
The Art of the Silent Close88 / 100How to Close Without Asking for the SaleHow Price Anchoring Wins Complex B2B DealsHow Asking for the Second Signature Wins DealsHow The Final Email Wins Enterprise Deals