The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Sales/Closing the Deal with Fexingo
Closing the Deal with Fexingo artwork

How One Rep Won by Identifying the Hidden Decision-Maker

Closing the Deal with Fexingo · 2026-06-28 · 10 min

0:00--:--

Topics in this episode

Stakeholder mappingB2B saleshidden decision-makersales wininfluence map

Episode notes

In this episode of Closing the Deal with Fexingo, Lucas and Luna break down a specific sales win where a rep lost the deal three times before realizing the real decision-maker wasn't in the room. They walk through the actual email thread, the moment the rep asked 'Who else needs to sign off on this?' and how that single question uncovered a VP of Operations who had veto power all along. The rep restructured the proposal around that VP's metrics - throughput time, not cost - and closed in two weeks. Lucas and Luna discuss why most salespeople stop at the title, not the influence map, and share a concrete framework for mapping hidden stakeholders before the final pitch. If you've ever lost a deal you thought was locked, this episode will reframe how you qualify authority. #Sales #Negotiation #Closing #Business #FexingoBusiness #BusinessPodcast #SalesStrategy #DecisionMaker #StakeholderMapping #InfluenceMap #B2BSales #SalesTips #RevenueConversations #HiddenStakeholder #SalesWin #SalesFramework #ClosingTheDeal #PodcastEpisode Keep every episode free: buymeacoffee.com/fexingo

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Public Relations and Marketing: Don’t underestimate the soft sell (podcast episode #154)How I Made it in Marketing · on Stakeholder mapping75 / 100
  • 277. First 100 Days as a CFO: The Career Strategies Every New CFO Needs to Know with John LeesCFO 4.0 Podcast · on Stakeholder mapping73 / 100
  • The CRO Who Turned 25% Forecast Accuracy Into 85% | Masters of MEDDICCMasters of MEDDICC · on Stakeholder mapping68 / 100
  • Learning in Action: Bridging the Classroom with Community EngagementPartnerships with Purpose · on Stakeholder mapping67 / 100
  • S1:E20 The Trust Gap New Executives Must CloseThe Velocity Executive · on Stakeholder mapping65 / 100
  • Engineering Culture from Zero to ScaleSphereCast · on Stakeholder mapping61 / 100

More from Closing the Deal with Fexingo

All episodes →
  • The Rep Who Won by Asking for a 20 Percent Price Cut69 / 100
  • How a Rep Won by Negotiating Against Their Own Offer86 / 100
  • How One Rep Closed by Asking the Buyer for a Competitor Comparison81 / 100
  • The Sales Rep Who Won by Telling the Buyer He Was Wrong72 / 100
  • How One Rep Closed by Asking the Buyer to Fire Their Vendor80 / 100
Explore the best B2B Sales podcasts →
All Closing the Deal with Fexingo episodes →