The secrets of surviving leadership chaos with Shonagh Primrose, COO at Wylde Market

Episode notes

What happens when a bold COO questions how conscious consumerism really works? In this episode, Shonagh Primrose, Chief Operating Officer at Wylde Market, rips apart the rules of growth and reveals how to build a purpose-led platform without bowing to the noisy short-term pressures of venture investors. We get into: Why slow commerce might be the most radical growth strategy yet The tough trade-offs every COO faces in the fight between mission and margin How to build brand trust in a world wired for instant gratification The surprising power of friction in a customer experience If you’re wrestling with how to scale a values-led business or simply want a behind-the-scenes look at the hard choices no one talks about, this conversation is honest, human, and worth every minute. Tune in and tell us: Would you choose slower, sustainable growth if it meant protecting your values?

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• Ep 162: How Coachability Turned a Struggling Shop Into a $7M Business with Thomas AndrewsThe Limitless Leadership Podcast · on Coaching81 / 100
• Why Most Startups Fail: Founders Don’t Know What They Don’t Know YetBuilt Not Born: The Startup Go-To-Market Podcast · on executive leadership80 / 100
• Decoding AQ with Ross Thornley Feat. Henrik Jarleskog - Executive LeadershipDECODING AQ · on executive leadership78 / 100
• 122: From Operator to Visionary - The Leadership Shift Nobody Prepares You For w/ Sonya WeigleNo Limit Leadership · on executive leadership77 / 100
• Designing Leaders, Not Just Engineers: METM’s Founding Story with Dr. Ben ZoghiTechnical Leadership Talks · on executive leadership72 / 100
• Episode 330: Becoming a Leader People CHOOSE to Follow.Sales Leadership Podcast · on Coaching59 / 100

• The First 90 Days as a CFO: No Induction Period in Private Equity81 / 100
• How This CFO Sold LoveFilm to Amazon79 / 100
• 3 Things No One Tells You About a PE Exit as CFO70 / 100
• What Makes a Great PE-Backed CFO? 2 Veterans Answer76 / 100
• AI born beats AI retrofitted55 / 100