Champagne Strategy

The episode contains a reasonable spread of actionable tactics - charging a nominal fee backed by partner-supplied proxy value, treating webinars as a planned series of six, pre-collecting Q&A questions to warm the live session, and using CPD points as an attendance hook. However, roughly half the runtime is filler: mutual agreement, obvious rehearsal advice, and extended orange metaphors.

“I wouldn't do free webinars, to be honest. I wouldn't do free events. I, uh, I personally, I wouldn't recommend that.”

“if you think about your event as a series of six, which is a good thing to think about”

A handful of genuinely contrarian positions - charging for webinars and using partner value to justify the price, suppressing the recording entirely to protect scarcity - but the episode leans heavily on well-worn marketing tropes like 'health, wealth or relationships' and the 'dating before marriage' customer trust analogy.

“if you can get 200 quid worth of by proxy value in your event, you can say there's a 20 pound charge”

“Every, everything that you are talking about or doing and everything your audience wants Falls into three categories, right? Which is health, wealth or relationships.”

Nathan is a working practitioner who has run live events at scale and built funnel assets for paying clients, giving him genuine operational credibility. However, he operates as a mid-tier agency/consultant with no named major clients, no disclosed revenue scale, and the episode doubles as a soft sales pitch for his £10k service.

“there was one time when we're in the Middle east and for some reason the laptop I was using, it wasn't mine, but it decided to just reset itself. And I got my iPhone logged in on my own and I think we had about 800 people on the webinar”

“we currently recruit talent and work with talent, but whatever it is your business does, the number one thing that we're looking to do is create an asset”

There are useful concrete anchors - 180k average client lifetime value, 300-attendee estimate with a 10% conversion math walkthrough, £5k first-week ad testing budget, Monday afternoon timing rationale - but they are sparse relative to runtime and no named companies or verified case-study results are cited.

“their average client value is 180 grand over 24 months. So that's a nice chunk of junkie value”

“you've got 300 people coming to open your first webinar...I'm going to estimate, I'm going to uh, convert, I would say 20, but let's say 10. Okay, that's 30 people”

The host contributes useful personal examples (three-company webinar, CPD points for lawyers) that occasionally advance the conversation, but there is minimal pushback, frequent mutual validation, and the closing segment devolves into an unchallenged sales pitch for the guest's services.

“Yeah, yeah, yeah, yeah. Good for.”

“Is there anything that, um, you want to talk about that we've kind of missed before? I sort of like talk about, um, you know, you and your sales pitch or not.”