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#2980Building My Legacy63.0 / 100Get badge
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Building My Legacy

Hosted by Lois Sonstegard, PhD

Building My Legacy Podcast examines how leaders build legacy. The podcast will encourage, stimulate, challenge and motivate you as leaders to effectively Build Your Legacy.

261 episodes · publishes weekly · latest 2023-07-26 · ~35 min/episode

Rank

#2980

Substance

63.0

/ 100

Breakdown

Scored 2026-07
Updated monthly

Leadership rank

#346 of 1042

Best B2B Leadership Podcasts →

Across the index

#2980 of 6219

Substance

Top 48%

outscores 52% of the index

Why it scores where it does

Building My Legacy ranks #2980 on The B2B Podcast Index with a substance score of 63.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and specificity & evidence. Paul Spradling is a legitimate lower-middle-market M&A practitioner with real deal flow and a named industry ranking from Axial, but he operates in a narrow niche ($5 - 30M deals) and the credential claims (Blackstone, Goldman) are mentioned by the host without the guest substantiating his direct role there, limiting verifiable authority.

The five-dimension breakdown

Averaged across 1 recently scored episode, with cited evidence.

Insight Density

13.0 / 20

The episode contains a handful of actionable concepts - buyer-type segmentation (PE, family office, strategic, search funds), earnout mechanics, and growth equity - but much of the runtime is consumed by obvious advice (have your financials ready, plan taxes, start early) and a mid-episode promotional break. The search fund discussion is the most substantive segment, while the rest is entry-level.

“Search funds are individuals that have a lot of experience in management, that they are professional CEOs, you can say, or professional entrepreneurs. And they go to investors and say, stake in me, invest in me. I'm going to go buy a business.”

“Have your documents ready. Have the most common things people ask for is your last three years. Financials, profit and losses, P L's balance sheet, have that ready.”

Originality

11.0 / 20

The framing of search funds as a structural solution to the baby-boomer business-transfer wave is a genuinely less-covered angle, but nearly every other point - sell to the right buyer, plan taxes, have a succession plan - is recycled standard advice found in any exit-planning article.

“There is millions. I don't remember the exact number, but millions of baby boomers that are aging out and they are retiring and their children don't want to take over the business. And they never really trained anyone else to take over the business. So it's going to be the largest transfer of business in the next coming 10, 15 years”

“I think the biggest mistake is, uh, not, not seeking guidance. Ah, whether it be your wealth manager, your tax advisor, an investment banker.”

Guest Caliber

15.0 / 20

Paul Spradling is a legitimate lower-middle-market M&A practitioner with real deal flow and a named industry ranking from Axial, but he operates in a narrow niche ($5 - 30M deals) and the credential claims (Blackstone, Goldman) are mentioned by the host without the guest substantiating his direct role there, limiting verifiable authority.

“he has raised over $350 million in capital. And he did that, guess What? Before of 30. And he has worked with some of the biggest names in the industry. Blackstone, Blackstone, Goldman and Sachs.”

“we focus more on these companies that are around 20 to 30 million dollars in size and we'll go as small as a 5, 6 million dollar company”

Specificity & Evidence

14.0 / 20

The QSR portfolio story delivers real numbers - 15 units, $3M EBITDA, 4x multiple, $12M valuation - and the growth equity example uses concrete figures ($10M business, $3M for 30% stake). However, many other claims are vague or self-undermined ('I don't remember the exact number, but millions of baby boomers') and no third-party data is cited.

“we're selling a 15 unit portfolio of, uh, quick service restaurants, fast food restaurants. And you know, the, the business was making, call it $3 million a year. So the multiples in an industry are lower. They're, they're around four. So it was a $12 million sale.”

“get an investor to come in with 3 million by 30% of your business, non controlling interest”

Conversational Craft

10.0 / 20

The host asks broad, listicle-style questions ('what are five tips,' 'biggest mistakes') and routinely summarizes the guest's points back to him rather than probing deeper; there is no pushback on vague claims and the episode is interrupted by a self-promotional ad for the host's own summit, which breaks substantive momentum entirely.

“So if you're thinking of selling a business, what are five tips that you would say? Five things that somebody should really think through”

“Isn't it funny? We do get into specifics that probably are not so meaningful.”

Standout episodes

  • Episode 261-Paul Spradling on Selling or Getting Funding for Your Business with Lois Sonstegard,PHD

    2023-07-26

    63

Rank over time

First period on the Index - history builds from here.

Episodes

1 scored on substance · 60 tracked in total.

  • Episode 261-Paul Spradling on Selling or Getting Funding for Your Business with Lois Sonstegard,PHD

    2023-07-26 · 31 min

    63 / 100

Frequently asked

What is Building My Legacy's substance score?
Building My Legacy scores 63.0 out of 100 for substance and ranks #2980 on The B2B Podcast Index. That puts it ahead of 52% of the B2B podcasts we rank and #346 of 1042 in Leadership. The score reflects insight density, originality, guest caliber, specificity and conversational craft across recent episodes - not downloads.
Is Building My Legacy worth listening to?
Yes - Building My Legacy outscores 52% of the B2B leadership podcasts and shows we rank on substance, so a leadership operator is likely to come away with something useful.
Who hosts Building My Legacy?
Building My Legacy is hosted by Lois Sonstegard, PhD.
How often does Building My Legacy publish?
Building My Legacy publishes weekly, has 261 episodes, released its most recent episode on 2023-07-26.
Which Building My Legacy episode should I start with?
Our highest-scoring recent episode is "Episode 261-Paul Spradling on Selling or Getting Funding for Your Business with Lois Sonstegard,PHD" (63/100) - a good place to start.

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Frequently discusses

Companies, products and tools that come up most across this show's episodes.

Pacifica AdvisorsAxialBlackstoneGoldman SachsCornell UniversityProcter and GambleSBA

Guests who've appeared

Paul Spradling

Topics this show covers

The themes that come up most across this show's episodes.

Private equitySBA financingFamily officesVenture capitalsearch fundsLower middle marketEBITDA multiplesEarn-outsPacifica Advisorsstrategic buyers

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