Unbounce’s Pete Housley: How to Increase AI Adoption to Drive ROI with Trusted Data

Episode notes

This episode features an interview with Pete Housley, Chief Marketing Officer at Unbounce, the leader in AI landing pages and conversion intelligence software for marketers. Pete is a senior executive with President, CEO, CMO, and CRO experience in retail, hospitality, digital pure play, and consumer goods industries. He is also the host of Unprompted , a podcast that explores the intersection of AI and marketing. In this episode, Kailey sits down with Pete to discuss how marketers are using AI in their workflows today to increase efficiency and ROI. From improving campaign conversions and reducing time spent on execution to generating predictive audiences, get inspired to boost your AI adoption. - Key Takeaways: Moving forward with AI adoption all starts with your data. You need to have a strong foundation with high quality data, otherwise you may not get the results you want. AI tools like ChatGPT have dramatically enabled content creation. Now, solopreneurs and founders can do everything a full service agency can do, even though they lack a marketing team. Chatbots with AI functionality just might be the area where AI adoption is highest, especially in customer support.

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