The Omnichannel Challenge: Balancing AI and Data Privacy with Jennifer Peters, Director of DTC, MarTech & Digital Compliance at OLLY

Episode notes

This episode features an interview with Jennifer Peters, Director of DTC, Martech, and Digital Compliance at OLLY. Here, she drives their direct-to-consumer business growth and champions the fusion of technology and marketing for top-notch digital experiences. Jennifer is a passionate CPG expert with extensive experience spanning marketing, tech, and business development in eCommerce. In this episode, Kailey and Jennifer discuss the challenges of integrating AI in regulated environments, the implications of new legislation on data privacy, and leveraging omnichannel strategies effectively. - Key Takeaways: By understanding and mapping out journeys across various channels, brands can design better experiences that cater to consumers’ evolving preferences. AI tools are used strategically to optimize consumer interactions and predict behaviors, helping to improve engagement and retention without infringing on data privacy regulations. The integration of data from multiple channels remains a challenge, but it's crucial for creating seamless consumer experiences.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• What 10 Years in Ecommerce Teaches You About Agencies, Ads & Scaling (w/ Ben Dickshinski)Ecommerce Growth Map Podcast · on ecommerce86 / 100
• OLLY Agentic Commerce Optimization: MarTech & Digital Compliance Director Jennifer Peters On Building an AI Foundation the Right WayRetailgentic · on retail79 / 100
• How Dagne Dover Turned Word of Mouth Into Its Biggest Marketing ChannelShopify Masters · on direct-to-consumer77 / 100
• 100. Using Audience Testing To Avoid Expensive Mistakes w/ PickFu’s Justin ChenThe Brand Builder Show · on direct-to-consumer71 / 100
• How Nutrafol CEO Cindy Gustafson is reaching men, growing retention with tech and plotting expansionThe Glossy Beauty Podcast · on direct-to-consumer69 / 100
• How Noibu is automating ecommerce outcomes through verticalized AIThe Ecommerce Toolbox: AI in Retail · on ecommerce54 / 100

• Designing at the Edge: How Adobe Builds for Creativity, Scale, and Trust with Ann Rich
• Scaling Commerce: How Commerce’s CMO Builds Growth in a Connected World with Michelle Suzuki
• What’s Next in 2026: Rikki Singh on the Future of Customer Engagement
• Building Intelligence: How Teradata’s CPO Is Shaping the Future of Data and AI with Sumeet Arora
• Trust by Design: Rewriting Authentication in the Age of GenAI Fraud with Filip Verley, Chief Innovation Officer at Liminal