The Age of AI-Driven Customer Delight with Guneet Singh, VP of Customer Experience & Care at AppFolio - Builders Wanted

Topics in this episode

Customer experience customer engagement AppFolio data customer care

Episode notes

This episode features an interview with Guneet Singh, Vice President of Customer Experience and Care at AppFolio. Prior to AppFolio, Guneet built customer experience, research operations, and business transformation functions to enable scale and meet the hyper-growth needs of companies like DocuSign, GE, and ADP. Today, he leads AppFolio’s CX strategy, building and driving sustainable experiences for consumers and businesses by accelerating value realization. In this episode, Kailey and Guneet discuss the role of customer experience in an organization, implementing effective feedback loops, and balancing AI and human interaction. - Key Takeaways: We can use AI to provide instant resolutions to customers. In turn, freeing up agents to have meaningful and empathetic interactions with customers. However, AI isn't a magic tool. You have to understand which tasks are low risk enough to automate and grow from there. AI also allows customers to get support through LLMs while your agents create emotional connections with customers.

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