Navigating the Data Forest: Building Conviction in a Digital Age with Lena Waters & Eric Weber, Grammarly - Builders Wanted

Topics in this episode

Customer experience customer engagement data digital age cookieless

Episode notes

This episode features an interview with Grammarly’s Chief Marketing Officer, Lena Waters, and Eric Weber, Head of Data. Lena leads marketing strategy, focusing on delivering the brand promise to customers, driving demand for products, and growing revenue to scale the company. Eric leads teams of data scientists and software engineers who are responsible for improving how to measure and iterate on the product to create the best communication assistant. In this episode, Kailey, Lena, and Eric discuss their collaborative approach to aligning business and customer priorities, the implications of a cookieless world on marketing attribution, and the balance of data insights and human judgment to drive meaningful customer experiences. - Key Takeaways: Leaders should have a clear understanding and conviction about their business goals and use data to test and refine their hypotheses, instead of relying solely on data to dictate actions. The key to navigating a cookieless world is to focus on fundamental marketing principles and broader customer understanding, rather than obsessing over the loss of precise individual data.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

More from Builders Wanted

All episodes →