How Good Data Drives Growth in the AI Era: Lessons from Asana CMO Shannon Duffy

Episode notes

This episode features an interview with Shannon Duffy, Chief Marketing Officer at Asana. Shannon leads global marketing efforts, including corporate, product, growth, revenue, and engagement. Prior to Asana, she held the role of Executive Vice President Cloud and Industry Marketing at Salesforce where she guided messaging, experiences, and go-to-market strategy for their flagship products. Shannon is a technology marketing veteran who has held leadership positions in the industry since 2003. In this episode, Kailey sits down with Shannon to discuss how Asana is building the future of work with AI workflows that complement a deeply human customer experience. From AI to human hand-offs to prescriptive use cases that delight customers, we discover how Asana has harnessed the power of good data to fuel it all. - Key Takeaways: Making a B2B buying decision is complex. Having human and data touch points working together provides an excellent customer experience for B2B buyers. For companies like Asana, AI can identify a signal, create a workflow for the right salesperson, and start the customer interaction much faster.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• EP 84: Ben Dickinson & Bryan Frantz from NexTier Completion SolutionsEnergy Bytes · on data75 / 100
• Pipeline Gives Permission to Invest Big on Brand with Jennifer JohnsonThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on chief marketing officer74 / 100
• How Consumer Insights Shape Creativity Across MarketsInside Insights · on data70 / 100
• Helping People Live Better: Marketing's Role in the Future of Health with Google, Novo Nordisk and BayerThe CMO Podcast · on chief marketing officer49 / 100
• How CMOs Turn Price Anchors Into Brand ValueThe CMO Podcast with Fexingo · on CMO
• EP1031: From Automation to AI-Led Banking DecisionsIBS Intelligence Global FinTech Interviews · on data

• Designing at the Edge: How Adobe Builds for Creativity, Scale, and Trust with Ann Rich
• Scaling Commerce: How Commerce’s CMO Builds Growth in a Connected World with Michelle Suzuki
• What’s Next in 2026: Rikki Singh on the Future of Customer Engagement
• Building Intelligence: How Teradata’s CPO Is Shaping the Future of Data and AI with Sumeet Arora
• Trust by Design: Rewriting Authentication in the Age of GenAI Fraud with Filip Verley, Chief Innovation Officer at Liminal