How Good Data Drives Growth in the AI Era: Lessons from Asana CMO Shannon Duffy

Episode notes

This episode features an interview with Shannon Duffy, Chief Marketing Officer at Asana. Shannon leads global marketing efforts, including corporate, product, growth, revenue, and engagement. Prior to Asana, she held the role of Executive Vice President Cloud and Industry Marketing at Salesforce where she guided messaging, experiences, and go-to-market strategy for their flagship products. Shannon is a technology marketing veteran who has held leadership positions in the industry since 2003. In this episode, Kailey sits down with Shannon to discuss how Asana is building the future of work with AI workflows that complement a deeply human customer experience. From AI to human hand-offs to prescriptive use cases that delight customers, we discover how Asana has harnessed the power of good data to fuel it all. - Key Takeaways: Making a B2B buying decision is complex. Having human and data touch points working together provides an excellent customer experience for B2B buyers. For companies like Asana, AI can identify a signal, create a workflow for the right salesperson, and start the customer interaction much faster.

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