Building Flexible Data Architectures for Enhanced Customer Engagement with Kevin Niparko, VP of Product for Twilio Segment CDP

Episode notes

This episode features an interview with Kevin Niparko, Vice President of Product for Twilio Segment CDP. Kevin joined the team in 2015 to lead Growth & Analytics, before helping form Segment’s Product Management organization. He’s led a variety of Twilio Segment’s products over the years, from Connections, Cloud Sources and ETL, and Profiles. In this episode, Kailey and Kevin discuss future proofing organizations to take advantage of AI breakthroughs, accelerating time to value, and solving problems through data strategy alignment. - Key Takeaways: Keeping up with the evolving landscape of data management requires flexibility, extensibility, and interoperability built into your data architecture. How modern enterprises can quickly and continuously adapt to the proliferation of tools and technologies. The importance of creating a data strategy to evolve with the needs of your business and serve your cross-functional stakeholders. - “The problems that we see our customers running into that really feel intractable are the ones more on the people and the process side of data. It's something that technology can help with. It's something that CDPs can play a role in.

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