Bold Moves & Big Screens: How TCL Builds a Brand Customers Actually Remember with Cole Moir, VP of Brand & Digital Marketing at TCL North America

Episode notes

In this episode of Builders Wanted, we sit down with Cole Moir, Vice President of Brand and Digital Marketing at TCL North America, to explore what it takes to create a standout brand in a crowded market. Tune in to hear about the methods behind creating high-impact, emotionally resonant brand experiences and the future role of AI and personalization in marketing. - Key Takeaways: A focus on creating memorable and emotional moments for audiences builds a more meaningful connection with consumers and aligns with the brand's identity and values. Brands that leverage cultural moments to enhance their relevance and impact

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