Why should we care about our customers' feelings?
Build Your SaaS · 2021-09-07 · 1h 8m
Episode notes
This week Justin chats with Michele Hansen , founder of Geocodio . I got fired up about interviewing customers! Get Michele's new book! Deploy Empathy Listen to Michele's podcast: Software Social "Empathy is a skill you can learn." Get Michele's newsletter "There's so much shame in the tech community." What are the boundaries for deploying empathy? When, and how, do we deliver critiques? Podcast: a respectful interview with a flat-earther "This book isn't just about deploying empathy to customers, it's also about learning to be more empathetic to your family, friends, coworkers." 31:30 – we start discussing customer interviews "It was easier for me to learn how to have empathy for customers than it was to have empathy for myself." 42:27 – "how does empathy help businesses attract new customers, build better products?" 46:53 - "Why don't you bring Jon in on those interviews?" What should we talk about next?