The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Startups & Founders/Build Your SaaS
Build Your SaaS artwork

Why should we care about our customers' feelings?

Build Your SaaS · 2021-09-07 · 1h 8m

0:00--:--

Topics in this episode

bootstrappingRailsSaaSsoftwarebootstrap

Episode notes

This week Justin chats with Michele Hansen , founder of Geocodio . I got fired up about interviewing customers! Get Michele's new book! Deploy Empathy Listen to Michele's podcast: Software Social "Empathy is a skill you can learn." Get Michele's newsletter "There's so much shame in the tech community." What are the boundaries for deploying empathy? When, and how, do we deliver critiques? Podcast: a respectful interview with a flat-earther "This book isn't just about deploying empathy to customers, it's also about learning to be more empathetic to your family, friends, coworkers." 31:30 - we start discussing customer interviews "It was easier for me to learn how to have empathy for customers than it was to have empathy for myself." 42:27 - "how does empathy help businesses attract new customers, build better products?" 46:53 - "Why don't you bring Jon in on those interviews?" What should we talk about next?

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Guy Rubin - 2026 GTM BenchmarksCloud Radio · on SaaS95 / 100
  • Building an Incorruptible Company that Lasts with Eric Ries, Author of Incorruptible & The Lean Startup - Ep 78The Transaction · on SaaS88 / 100
  • Beyond AI Theater: How a Real AI Product Team Looks Now | Eric Anderson, SVP Product (Datasite)LaunchPod · on SaaS85 / 100
  • The Truth About Bootstrapping an AI Startup with David Pourquery (#80)Exit Algorithms · on bootstrapping81 / 100
  • Building Without Funding: Control, Trade-offs, and DisciplineThe Fractional CFO Show with Adam Cooper · on bootstrapping81 / 100
  • Bootstrapped 20 Years to Life Changing Exit | Simon Swords, S3E3ProfitLed Podcast · on bootstrapping80 / 100

More from Build Your SaaS

All episodes →
  • What is Transistor's secret weapon?60 / 100
  • An update from Justin and Jon61 / 100
  • "Justin, I built a SaaS!"74 / 100
  • Giuuunta! Motivating yourself when you're not in startup mode68 / 100
  • Adam Wathan: how small startups hire employees (Tailwind CSS)75 / 100
Explore the best B2B Startups & Founders podcasts →
All Build Your SaaS episodes →