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Index/Startups & Founders/Build Your SaaS
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Why should we care about our customers' feelings?

Build Your SaaS · 2021-09-07 · 1h 8m

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Topics in this episode

bootstrappingRailsSaaSsoftwarebootstrap

Episode notes

This week Justin chats with Michele Hansen , founder of Geocodio . I got fired up about interviewing customers! Get Michele's new book! Deploy Empathy Listen to Michele's podcast: Software Social "Empathy is a skill you can learn." Get Michele's newsletter "There's so much shame in the tech community." What are the boundaries for deploying empathy? When, and how, do we deliver critiques? Podcast: a respectful interview with a flat-earther "This book isn't just about deploying empathy to customers, it's also about learning to be more empathetic to your family, friends, coworkers." 31:30 - we start discussing customer interviews "It was easier for me to learn how to have empathy for customers than it was to have empathy for myself." 42:27 - "how does empathy help businesses attract new customers, build better products?" 46:53 - "Why don't you bring Jon in on those interviews?" What should we talk about next?

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • Win the AI Answer, Not Just the Citations with Tim Sanders, Chief Innovation Officer at G2 - Ep 85The Transaction · on SaaS100 / 100
  • €4M ARR to Surfpreneur in Costa Rica | Ilias Contreas, S3E9ProfitLed Podcast · on bootstrapping77 / 100
  • Just Say No to "Yes-Man Agents" & "Process Barnacles": How Miro Builds Post-AI | Jeff Chow, CPTOLaunchPod · on SaaS74 / 100
  • Define the Message and the Roadmap Follows with Jamie Domenici, CMO of KlaviyoThe B2B CMO Podcast with Jon Miller and Sydney Sloan · on SaaS70 / 100
  • Edward Robson - Capital Allocation in TechnologyCloud Returns · on SaaS68 / 100
  • 79: Cancel all my meetingsOur B2B SaaS Journey · on SaaS50 / 100

More from Build Your SaaS

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  • What is Transistor's secret weapon?60 / 100
  • An update from Justin and Jon61 / 100
  • "Justin, I built a SaaS!"74 / 100
  • Giuuunta! Motivating yourself when you're not in startup mode68 / 100
  • Adam Wathan: how small startups hire employees (Tailwind CSS)75 / 100
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