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Index/Startups & Founders/Build Your SaaS
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Patrick Campbell: why ProfitWell sold to Paddle for $200M

Build Your SaaS · 2022-05-31 · 1h 9m

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Topics in this episode

bootstrappingRailsSaaSsoftwarebootstrap

Episode notes

Patrick Campbell just sold his startup, ProfitWell , to Paddle for $200 million. Highlights (go straight to for the best stuff): 0:00 - "My problem is I'm always curious if other people are living a better dream than me." 1:30 - The major downside to bootstrapping is the lack of network 2:20 - Selling ProfitWell to Paddle, and integrating the two teams. 4:15 - How ProfitWell got started (2012) 6:00 - Initially three co-founders ( Crunchbase ) 7:20 - Patrick's background (what he did before ProfitWell) 10:10 - What did bootstrapping ProfitWell look like? (How much did each founder invest?) 14:15 - Do you want to be a lifestyle company or a "big ass company?" 15:55 - What salary did Patrick pay himself? ( Tweet ) 18:25 - Differences between Patrick (ProfitWell) and Josh Pigford (Baremetrics) 21:45 - Should bootstrapped companies go freemium and try to "win the market?" 26:40 - The characteristics of your market determine most of your outcomes 29:24 - "Don't underestimate the velocity and size of your market." 34:35 - What doe the average SaaS company spend on sales and marketing?

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