Build Your SaaS · 2022-07-12 · 1h 7m
Baptiste Jamin co-founded Crisp with a friend he met in high school. Highlights (go straight to for the best stuff): 1:42 - Crisp competes with massive companies: Zendesk, HelpScout, Intercom 2:52 - How did Crisp get started? (they started young!) 4:40 - The key insight that lead them to start Crisp 7:03 - "Being young and in France, how much did you know about the startup ecosystem?" 9:39 - How they bootstrapped Crisp in their twenties 12:52 - Market insights and how they found their first customers 16:02 - How they got a surge of new customers 22:39 - Why Crisp charges LESS than their competitors 30:14 - What it's like to have a customer base that is comprised of many niches 32:30 - How does a small team ship such high-quality software? 35:06 - Marketing strategy and tactics for small SaaS companies 40:36 - Key insight on Crisp's "job to be done." 45:52 - Crisp's simple sales trick for closing more deals 50:58 - Why some EU countries have an advantage in product differentiation 1:01:54 - Emerging global SaaS markets you might not have heard about What should we talk about next?
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