Bootstrapping in France (Baptiste Jamin from Crisp)

Episode notes

Baptiste Jamin co-founded Crisp with a friend he met in high school. Highlights (go straight to for the best stuff): 1:42 – Crisp competes with massive companies: Zendesk, HelpScout, Intercom 2:52 – How did Crisp get started? (they started young!) 4:40 – The key insight that lead them to start Crisp 7:03 – "Being young and in France, how much did you know about the startup ecosystem?" 9:39 – How they bootstrapped Crisp in their twenties 12:52 – Market insights and how they found their first customers 16:02 – How they got a surge of new customers 22:39 – Why Crisp charges LESS than their competitors 30:14 – What it's like to have a customer base that is comprised of many niches 32:30 – How does a small team ship such high-quality software? 35:06 – Marketing strategy and tactics for small SaaS companies 40:36 – Key insight on Crisp's "job to be done." 45:52 – Crisp's simple sales trick for closing more deals 50:58 – Why some EU countries have an advantage in product differentiation 1:01:54 – Emerging global SaaS markets you might not have heard about What should we talk about next?