
Hosted by Nathan Toornstra and Jesse Cheetham
Join your hosts, Jesse Cheetham and Nathan Toornstra as they discuss (with guests) the unique challenges that organizations today face. They will dive deep into People, Culture and the issues that come with running a business.
19 episodes · publishes monthly · latest 2025-04-10 · ~31 min/episode
Rank
#5744
Substance
38.0
/ 100
Breakdown
Scored 2026-07
Updated monthly
Across the index
#5744 of 6182
Substance
Top 93%
outscores 7% of the index
Breaking HR ranks #5744 on The B2B Podcast Index with a substance score of 38.0 out of 100, scored across 1 recent episode. It scores highest on guest caliber and conversational craft. Bonnie Thompson appears to be a working HR practitioner who has published a memoir, but her professional credentials, scale of work, and domain expertise are never established in the episode. She functions here primarily as a lifestyle anecdote-sharer rather than a senior HR or business operator with hard-won institutional knowledge.
Averaged across 1 recently scored episode, with cited evidence.
The episode is packed almost entirely with generic self-help platitudes (small habits daily, micro-learning, tracking with stickers, calendar blocking, turn off notifications) that any B2B operator would have encountered countless times. There are essentially zero novel, non-obvious professional insights across 35 minutes.
“what you do every day matters more than what you do once in a while. So it's small things daily”
“you have all these opportunities in your week to do micro learning. So that's something small daily to upscale versus a whole scale change where you take three days and devote yourself to example Excel training”
Every idea in the episode is recycled from mainstream self-help - Atomic Habits-style habit stacking, reward loops, micro-learning, compound interest as life metaphor. Nothing contrarian, first-principles, or even mildly counterintuitive is offered anywhere in the transcript.
“They say often it's like 21 days to build a habit. But the other part that they, they say a lot is, okay, you've got to put the habit in place of what it is, and then you've got to create the reward after”
“the way out is action, not thinking”
Bonnie Thompson appears to be a working HR practitioner who has published a memoir, but her professional credentials, scale of work, and domain expertise are never established in the episode. She functions here primarily as a lifestyle anecdote-sharer rather than a senior HR or business operator with hard-won institutional knowledge.
“I am HR I don't really talk about myself at work”
“I actually came from a really erratic childhood. Um, very erratic. Um, my father went through sexual reassignment”
The episode contains almost no business data, named case studies, metrics, or dollar figures relevant to a B2B operator. The only concrete numbers are trivial personal arithmetic (one page a day equals 365 pages) and an anecdotal product price ($200 standing desk).
“if I write one page a day and uh, in 365 days one year you could have that outline Draft of, um, a book”
“the hardest part was probably the first six to eight weeks, and then after that it was pretty autonomic”
The hosts are friendly and occasionally ask mild follow-ups, but questions are almost uniformly soft and affirmative. There is zero pushback on any claim, the conversation is frequently derailed by personal banter (toques, licorice, dad bods), and the hosts spend significant airtime talking about their own habits rather than drawing out the guest.
“Did you ever miss a day or did you ever write two pages in a day just because you, you felt good?”
“I feel mean now. I. You answered that way too well for how rude my comment was”
2025-04-10
First period on the Index - history builds from here.
1 scored on substance · 19 tracked in total.
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