
Hosted by Nathan Toornstra and Jesse Cheetham
Listed under Business
Join your hosts, Jesse Cheetham and Nathan Toornstra as they discuss (with guests) the unique challenges that organizations today face. They will dive deep into People, Culture and the issues that come with running a business.
19 episodes · publishes monthly · latest 2025-04-10 · ~31 min/episode
Rank
#1534
Substance
55.0
/ 100
Breakdown
Scored 2026-08
Updated monthly
Across the index
#1534 of 1878
Substance
Top 82%
outscores 18% of the index
Breaking HR ranks #1534 on The B2B Podcast Index with a substance score of 55.0 out of 100, scored across 2 recent episodes. It scores highest on guest caliber and insight density. The guest is a practitioner with real experience (fractional HR exec, early hire at funded tech startup Jobber, documentary creator), but positioning is split between consulting, content creation, and startup building. She has relevant operational experience but lacks the track record of scaling major organizations or measurable business impact at the scale that would mark top-tier caliber. Her expertise is specialized (women's voices in leadership) rather than broad business operations.
Averaged across 2 recently scored episodes, with cited evidence.
The episode contains moderately substantive material about neurological conditioning of women in workplaces and the concept of 'better not reflex,' but much of it consists of extended personal narrative, repetition of core themes, and limited new frameworks. The guest articulates one core insight about microaggressions registering like trauma and the need to 'unlearn' rather than 'more-learn,' but this idea is circled back to repeatedly without substantial deepening or new evidence.
“the latest neuroscience tells us that a collection of those microaggressions, which notably aren't so micro, can have the same chemical impact on our brain as one big traumatic event”
“You don't need anything more. You don't need to find your voice. It's there. It's been there all along. But unlearning these neurological pathways”
While the 'better not reflex' concept and neuroscience framing of microaggressions have some originality, the overall argument - that women must unlearn conditioning in male-dominated workplaces - is well-trodden in popular feminism and leadership literature. The Toastmasters analogy and platform-building approach are reasonable but not novel. The core thesis lacks counterintuitive or first-principles thinking.
“the rhetoric that's out there for women in leadership is that you have to continuously hide the very best things about who you are”
“a collection of those microaggressions...can have the same chemical impact on our brain as one big traumatic event”
The guest is a practitioner with real experience (fractional HR exec, early hire at funded tech startup Jobber, documentary creator), but positioning is split between consulting, content creation, and startup building. She has relevant operational experience but lacks the track record of scaling major organizations or measurable business impact at the scale that would mark top-tier caliber. Her expertise is specialized (women's voices in leadership) rather than broad business operations.
“became the first head of people and culture for a very well known uh, tech startup in Canada called Jobber...gone on to...raise 100 million funding”
“I am...working as a fractional executive, um, within the people and culture space”
The episode relies heavily on anecdotal evidence and a single named example (AI-generated women at a tech conference, Microsoft/Amazon execs pulling out). While the guest references her documentary interviews with hundreds of women and statistics like '50% churn rate of women out of leadership' and 'women speak at 2/3 the rate of men,' most claims lack concrete data, named companies in detailed case studies, or quantified outcomes. The home builder client and Jobber examples are mentioned but not deeply evidenced.
“the churn rate of women out of leadership positions right now is at 50%”
“women speak at about two thirds the rate of men, or they participate at about 2/3 the rate of men”
The hosts ask open-ended questions and invite the guest to elaborate, but questioning lacks depth and follow-up rigor. Hosts do not challenge claims (e.g., the neuroscience assertions, the 50% churn stat, or the mechanisms of Maggie's approach). One host mentions finding an article about the AI conference incident mid-conversation, but no substantive push-back or probing follows. The conversation feels more like a friendly feature than an incisive dialogue.
“tell us a little bit about yourself and the work you do”
“Can you describe more about the Join Maggie, uh, platform and exactly what the goal of it was”
2024-11-04
2025-04-10
2 periods tracked.
2 scored on substance · 19 tracked in total.
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