# 448 Why B2B Marketing Teams Shouldn't Be Measured on Revenue

Episode notes

Wanna use SEO and GEO to generate revenue? Book a call here: Book a call ► Clark Barron (CMO of Ronin & Founding Editor of Burn It Down) joins Sam on Breaking B2B to share: Marketing can't generate revenue, only the ability to generate revenue. Ensuring your product fits the market Marketing should be measured on market impact , not sales output. Don’t let people get in the way of your success. The end goal isn’t to get leads, it’s to get a shtload of money! Clark Barron BB2B Website LinkedIn Breaking B2B podcast (top 2.5% b2b marketing show) Daily newsletter (unlock 4 weird b2b gifts instantly) If you like this content,