Brands for a Better World · 2026-07-01 · 1h 0m
Adam Hiner, CEO of Pacha, shares insights on product innovation, sustainable practices, and the journey of building a healthy and regenerative food brand. We talk about the happy accidents and consumer feedback that lead to making new and better products, like their new gluten-free, sourdough buckwheat tortillas! Adam then shares why Pacha joined the Purpose Pledge, the challenges of building a CPG brand (like cashflow), the benefits of self-manufacturing, and why passion is essential for success in this industry. Tune in to get advice from a leader who’s built multiple successful brands while leading with integrity. Key topics Product innovation driven by consumer insights and feedback Strategic experimentation with new products The benefits of self manufacturing Purpose-driven business and sustainability commitments Purpose Pledge, what it means, and how it works The importance of focusing on core SKUs and honing recipes Profitability and cash flow challenges The importance of passion for success Inner peace to bring about world peace Sound bites “I pulled a batch of crackers out of the oven and they were floppy like little tortillas.
The Role of Philanthropy with Kate Williams of 1% for the Planet59 / 100
Zero Waste, All Flavor with Chanya Punyakumpol of Taan Thai
Expanding Capacity with Colleen Kavanagh, CEO of Zego Foods
Efficacy Without Compromise with Kristin Fracassi and Alecia Nelson of Root & Splendor - Naturally Network Shorts
Defend Seed Sovereignty with Megan Westgate of Non-GMO Project and Loren Cardeli of A Growing Culture