BrandBusters CPG and eCommerce Podcast · 2025-04-30 · 44 min
In Episode 27, James and Sean sit down with James Pidhurney, Co-Founder of Chalkless, the patented grip enhancement brand shaking up sports, fitness, and even military training. In this episode, we cover: -Landing a double deal on Shark Tank with Mr. Wonderful and Rohan Oza (and what came after) -Building Chalkless from scratch by starting with driveway experiments and Gold Bond bottle hacks during the pandemic -Engineering the brand’s trade show booth experiences to maximize engagement, data, and sales -Surprising customer use cases - from pole fitness to pipe fitting to equestrian riders blocking horse sweat mid-gallop (yes, really) -Collecting data that proves Chalkless improves grip torque by ~65%, and how that opens doors to new industries -Navigating content, influencers, and a marketing strategy for a product that resonates with everyone from CrossFitters to coders James brings a fascinating look at creating a product people didn’t know they needed - and how to get it in their hands. Listen, re-listen, and if you haven’t tried Chalkless yet, find them on Amazon, at chalklessgrip.com, or at your next fitness or tactical event.
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