
BrandBusters CPG and eCommerce Podcast · 2025-04-02 · 42 min
In Episode 26 of BrandBusters, James and Sean sit down with Mike Rosinus and Julia Botsford, the father-daughter duo behind GoHydrate, the clean hydration brand redefining what’s in your water. With Mike’s background in private equity and Julia’s 15+ years in big CPG at Kraft Heinz and Mars Food, they’ve turned a family hobby into a fast-growing DTC brand that’s competing in one of the most crowded categories in CPG.