BrandBusters CPG and eCommerce Podcast · 2025-01-30 · 41 min
In Episode 23, James and Sean chat with Daniel Schindler, Founder and CEO of the hydration brand, Buoy, covering: -Differentiating within the saturated hydration category -Prioritizing "convenience and clean" in product development -Growing a DTC brand efficiently versus "at all costs" -Managing investors and communication cadence -Leveraging celebrities such as Chris Paul to endorse the brand vs. tapping into the medical community as brand ambassadors Daniel (and his new pup) offer a great perspective for brands that are operating lean and agile and show growth can start slowly and then scale suddenly.
BrandBusters Ep. 28: Aidan Morris & Matt Wilson, Co-Founders of Orion Supplements61 / 100
BrandBusters Ep. 27: James Pidhurney, Co-Founder of Chalkless
BrandBusters Ep. 26: Mike Rosinus & Julia Botsford, Father-Daughter Founders of GoHydrate
BrandBusters Ep. 25: Dylan Menter, Founder of Bear Balanced Creatine Gummies
BrandBusters Ep. 24: Martin Forde, Retail Strategist & Former Dr. Squatch Retail Director