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Index/Marketing/Bootstrapped Business with Fexingo
Bootstrapped Business with Fexingo artwork

How a Bootstrapped B Corp Put People Before Profit

Bootstrapped Business with Fexingo · 2026-08-18 · 8 min

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Topics in this episode

B Corp certificationbootstrapped b corpstakeholder governanceliving wage businessfounder salary cap

Episode notes

Lucas and Luna dig into the Quietly story - how a two-person team built a seven-figure B Corp without outside funding, by paying living wages, capping the founder's salary, and giving away software to nonprofits. They unpack the trade-offs: slower growth, higher prices, and a balance sheet that works differently. Why a lender actually liked their low-profit model. What 'stakeholder governance' means in practice. And the one thing Lucas thinks most bootstrapped founders get wrong about margins. A focused look at profit-first growth that isn't really profit-first. #BootstrappedBusiness #BCorp #StakeholderCapitalism #ProfitFirst #LivingWage #FounderSalary #Nonprofit #SoftwareBusiness #SevenFigures #TwoPersonTeam #Quietly #Business #Finance #Entrepreneurship #LeanOperations #FexingoBusiness #BusinessPodcast #Podcast Keep every episode free: buymeacoffee.com/fexingo

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  • Loss as a catalyst for change: Betterfly CEO Eduardo della Maggiora discusses his journey to disrupting the delivery of both physical and financial wellbeing at scaleFintech Thought Leaders · on B Corp certification77 / 100
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  • Ep 51: Opella's Alberto Hernandez on the commercial payback from curiosity, courage and purposeWFA's Better Marketing Pod with David Wheldon · on B Corp certification75 / 100
  • Only 3 Products in 12 Years: How April Gargiulo Built a Cult Skincare Brand, Vintner's DaughterProfessional Jealousy Podcast · on B Corp certification71 / 100

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