Bold Calling · 2025-01-28 · 38 min
In this episode of Bold Calling , Adam Sockel sits down with Allie Brotherton, Senior Sales Manager at Orum, and Nick Cegelski, co-host of 30 Minutes to President's Club and co-author of Cold Calling Sucks and That's Why It Works . Together, they dive into the increasingly critical topic of self-sourcing for account executives. From actionable tips to thoughtful strategies, this episode is a masterclass for any AE looking to take control of their pipeline. What You'll Learn in This Episode: Why self-sourcing is no longer optional for AEs in today's sales landscape. The importance of funnel math and setting realistic self-sourcing goals. The power of cold calling and how it complements email and LinkedIn outreach. How to use time blocking to supercharge your prospecting productivity. Practical advice on building referral pipelines that actually work. The value of preparing personalized small talk to build rapport with prospects. Tips for maintaining strong professional relationships over time.
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