Bold Calling · 2025-02-11 · 33 min
In this episode of Bold Calling , host Adam Sockel is joined by two industry heavyweights - Daisy Chung from Orum and Ernest Owusu from 6sense - to break down why context matters in cold calling . They share insights on using intent data, personalization, and AI-driven automation to drive better conversations and higher conversion rates . Key takeaway: Buyers today expect more thoughtful, informed outreach , and sellers who call with context are the ones winning meetings. What You'll Learn in This Episode: Does context actually matter in cold calls? Ernest and Daisy debate the balance between preparation and execution. The difference between intent data and personalization - and how to use both effectively. How much pre-call research is too much? Finding the sweet spot between readiness and action. How AI and automation are reshaping sales prospecting - without removing the human touch. The importance of tonality and timing to build rapport fast. Standout Quotes: Ernest Owusu on context vs. no context in calls: "Having context allows you to break down barriers, personalize your outreach, and engage prospects differently.
From SDR to Sales Leader38 / 100Enablement without the eyerolls with Colin SpecterThe ultimate SDR success guide with Arely Brattin and John KarsantSelf-reliant sourcing with Nick Cegelski and Allie BrothertonNurturing beyond the sequence