Bold Calling · 2025-01-14 · 41 min
Welcome to the latest episode of Bold Calling , Orum's award-winning podcast. Today, we're explore modern demand generation and the art of nurturing leads effectively with two demand generation leaders: Sarah Reece, Head of DemandGen at Orum, and Chris Miller, Head of DemandGen at Warmly. Key Topics Covered: 1. Redefining Nurturing Sarah's hot take: "Nurturing used to mean dumping low-quality leads into email workflows. Today, it's about resonating with your ICP and partnering with sales." Chris's perspective: "Nurturing is a continuation of the brand experience. It's about trust-building at every stage." 2. Why Nurturing Matters Marketing's role doesn't end at MQL - it's about maintaining influence throughout the buyer's journey. The importance of "above the funnel" nurturing: 93-95% of your audience isn't in-market at any given time. 3. Effective Nurturing Channels Sarah: "Your brand channels - podcasts, blogs, webinars - are the most effective tools for creating trust." Chris: "Nurturing is context-dependent. Tailor your approach to the prospect's journey." 4.
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