Bold Calling · 2025-03-11 · 25 min
An award-winning podcast presented by Orum Episode Summary In this episode of Bold Calling , host Adam Sockel sits down with Colin Specter , SVP of Revenue at Orum, to talk about sales enablement that actually works - without the usual eye rolls from sales reps. They dive into how sales and marketing can align , how to create content that gets used , and the best ways to drive accountability in a fast-paced sales organization. Along the way, Adam and Colin swap stories, challenge assumptions, and share real-world strategies that any sales and marketing team can implement today. Key Takeaways & Great Quotes Sales & Marketing: A Two-Way Street "Marketing can't say yes to everything, just like product teams can't build every feature request. It's about business impact - how many customers will benefit, and what's the revenue impact?" - Colin Specter "Every time you say yes to something, you're saying no to something else. Prioritization is key." - Adam Sockel Adoption Starts with Champions "Reps love reducing uncertainty. The best way to get adoption? Find a pilot rep who others respect.
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