From Undervalued to In-Demand: Becoming a Premium Executive Coach

Episode notes

ON COACHING | What separates premium coaches from commodity ones? It’s not strategy, it’s identity. In this episode of On Coaching, host Joseph King Barkley—President of the Meta Performance™ Institute and Executive Coach with Novus Global—sits down with Shauna Barnes, Partner and Executive Coach, and Kristin Frade, Director of Novus Global Sport, Leagues & Organizations, to unpack the mindset shift that changes everything: moving from undercharging and overdelivering to building a sustainable, transformational coaching practice that actually pays the bills. Whether you're stuck in a cycle of free sessions and hourly pricing, or you're ready to step into boardrooms with confidence, this conversation will challenge how you see yourself as a coach and equip you to level up.