Best of LinkedIn: Social Selling CW 19/ 20

Episode notes

Authority and Human Relevance Replace Algorithm-Driven Reach We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in LinkedIn strategy, moving away from "gaming" the algorithm and towards topic-based relevance. Experts highlight that the new 360 Brew algorithm uses large language models to categorise users by their specific expertise, rewarding consistent niche posting and original points of view over generic content. Success on the platform now requires optimised profiles that act as clear prompts for the AI, alongside a focus on high-value engagement signals like saves and meaningful comments rather than vanity metrics. Multiple reports emphasise that employee advocacy and personal branding have become vital, as individual voices generate significantly higher trust and AI citations than corporate pages. For sales professionals, the focus has transitioned to social selling systems that combine human authenticity with data-driven outreach to build predictable pipelines.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• From the Vault: Mic Adam on a 15-Minute LinkedIn Social Selling Routine - Ep 223LinkedIn tips, business tips, and marketing tips for coaches, consultants, speakers, authors, solopreneurs & small business owners: Enthusiastically Self-Employed · on Employee advocacy77 / 100
• Nobody Is Watching You Anymore, and That's on You NowLife Fulfilled Podcast · on Personal branding74 / 100
• Episode 193: Becoming Iconic with Jen Leigh: The Founder Building a Media Brand for Ambitious WomenDawn of a New Era The Billionaire Brain Podcast · on Personal branding67 / 100
• 152. Nik Hemingway - Interview Preparation Expert | Resume Writer | Career Coach | Executive CoachPeople in Transition · on Personal branding65 / 100
• The One Hour Time Investment That Changes Everything: Why You Absolutely Need a Personal Brand (Even if you don't think you do) ft. Vanessa ErrecarteIt's About Time · on Personal branding60 / 100
• Emily the Recruiter on CLOCKING IN & Communicating at Work (ep. 217)Talk About Talk · on Personal branding60 / 100

• Best of LinkedIn: AI in B2B Marketing CW 33/ 3459 / 100
• Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
• Best of LinkedIn: Social Selling CW 29/ 3076 / 100
• Best of Linkedin: Account-based Marketing CW 34/ 35
• Best of LinkedIn: Social Selling CW 33/ 34