Best of LinkedIn: Social Selling CW 19/ 20

Episode notes

Authority and Human Relevance Replace Algorithm-Driven Reach We curate most relevant posts about Social Selling on LinkedIn and regularly share key takeaways. This edition outlines a fundamental shift in LinkedIn strategy, moving away from "gaming" the algorithm and towards topic-based relevance. Experts highlight that the new 360 Brew algorithm uses large language models to categorise users by their specific expertise, rewarding consistent niche posting and original points of view over generic content. Success on the platform now requires optimised profiles that act as clear prompts for the AI, alongside a focus on high-value engagement signals like saves and meaningful comments rather than vanity metrics. Multiple reports emphasise that employee advocacy and personal branding have become vital, as individual voices generate significantly higher trust and AI citations than corporate pages. For sales professionals, the focus has transitioned to social selling systems that combine human authenticity with data-driven outreach to build predictable pipelines.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• She made $500k with one launch. Here's how.Growth In Reverse: Newsletter & Email Growth · on Personal branding89 / 100
• Podcast Guesting That Actually Builds Your Business with Alex SanfilippoThe Mindful Marketing Podcast · on LinkedIn strategy86 / 100
• Why Your B2B Marketing Isn’t Building Buyer Trust (Insights from The B2B Institute)Social Media for B2B Growth: LinkedIn Strategy for B2B Marketers · on Employee advocacy84 / 100
• The Power of You Encoded Content, with Jodi Kay EdwardsBuilding your LeaderBrand · on Personal branding80 / 100
• How Senior Leaders Use Reverse Mentoring to Stay CurrentExecutive Careers with Fexingo · on LinkedIn strategy79 / 100
• Episode 193: Becoming Iconic with Jen Leigh: The Founder Building a Media Brand for Ambitious WomenDawn of a New Era The Billionaire Brain Podcast · on Personal branding67 / 100

• Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
• Best of LinkedIn: Social Selling CW 29/ 3076 / 100
• Best of LinkedIn: Social Selling CW 25/ 2671 / 100
• Best of LinkedIn: Channel Marketing CW 25/ 2682 / 100
• Best of LinkedIn: Cannes Lions International Festival of Creativity 202661 / 100