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Best of LinkedIn: Strategic B2B Marketing

Best of LinkedIn: OMR 2026

Best of LinkedIn: Strategic B2B Marketing · 2026-05-06 · 20 min

Episode notes

OMR 2026: Balancing AI Innovation, Human Connection, and Digital Trust in Modern Marketing We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition comprises a collection of professional recaps and social media updates from OMR 2026, Europe's largest digital marketing and technology festival. Highlighting the event’s shift from hype to practical application, the texts explore how Artificial Intelligence is being integrated into logistics, e-commerce, and customer relationship management. Industry leaders focus on the tension between digital automation and the preservation of human connection, with significant warnings regarding surveillance and data privacy. Notable contributors, including Meredith Whittaker and Scott Galloway, offer critical predictions on the bursting of data centre bubbles and the rise of synthetic relationships. Beyond the technology, attendees emphasize the importance of authentic branding, direct networking, and the evolving role of social media in establishing credibility.

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