Best of LinkedIn: Strategic B2B Marketing · 2026-05-06 · 20 min
OMR 2026: Balancing AI Innovation, Human Connection, and Digital Trust in Modern Marketing We curate most relevant posts about B2B Marketing on LinkedIn and regularly share key takeaways. This edition comprises a collection of professional recaps and social media updates from OMR 2026, Europe's largest digital marketing and technology festival. Highlighting the event’s shift from hype to practical application, the texts explore how Artificial Intelligence is being integrated into logistics, e-commerce, and customer relationship management. Industry leaders focus on the tension between digital automation and the preservation of human connection, with significant warnings regarding surveillance and data privacy. Notable contributors, including Meredith Whittaker and Scott Galloway, offer critical predictions on the bursting of data centre bubbles and the rise of synthetic relationships. Beyond the technology, attendees emphasize the importance of authentic branding, direct networking, and the evolving role of social media in establishing credibility.
Other episodes covering the same guests and topics, from across The B2B Podcast Index.
Why AI Usage Reports Don’t Mean MuchPeople Managing People · on AI adoption93 / 100
Scaling Pricing Across 20 Markets: Building Global Frameworks with Local Freedom at Zooplus with Pooja GeraraPricing Heroes · on E-Commerce83 / 100
Fun times with Fun Guy: How to create your own category with Phoebe McPherson & George MoultonUncommon Brands · on E-Commerce80 / 100
Short on Time, High on Output - Speed, Strategy, and Success as an Interim Product ManagerPractical Product Management · on E-Commerce79 / 100
E56: Building AI from Bangalore with Yash ChavanSAAS Operators · on AI adoption78 / 100
CELab - Ep 185 - The Four Faces of AI Resistance: Eve Kedar on Why Customer Education Should Own the AI RolloutCELab: The Customer Education Lab · on AI adoption77 / 100
Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
Best of LinkedIn: Social Selling CW 29/ 3076 / 100
Best of LinkedIn: Social Selling CW 25/ 2671 / 100
Best of LinkedIn: Channel Marketing CW 25/ 2682 / 100
Best of LinkedIn: Cannes Lions International Festival of Creativity 202661 / 100