Best of LinkedIn: Go-to-Market CW 14/ 15

Episode notes

We curate most relevant posts about Go-to-Market on LinkedIn and regularly share key takeaways. We at Frenus help ICT & Tech providers identify niche channel partners by compressing the entire journey from identification to a qualified first meeting into just four to five weeks. You can find more info here: This edition explores the modern transformation of sales and marketing strategies as they shift from disjointed software tools toward integrated AI operating systems. By automating routine administrative duties and data enrichment, these advanced platforms allow businesses to focus on strategic human creativity rather than manual workflows. The source highlights that achieving a competitive edge now requires leaner technology architectures and the rise of GTM engineering to drive scalable growth. Leaders are advised to prioritise data activation and cross-functional alignment to ensure their organisations remain agile. Ultimately, the evolution demands a move away from bloated software stacks in favour of documented playbooks and cognitive automation. This transition marks a fundamental change in how companies manage revenue operations in an increasingly automated landscape.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

• AI-Powered GTM: 3 Founders → $30M ARR with Amos Bar-JosephGrowth Activated · on GTM engineering95 / 100
• 183: Why Trusted Data is the New AI Moat (w/ Rick Kranz @ AI Marketing Automation Lab)Move The Needle · on gtm91 / 100
• How Courageous Marketing Leadership Builds Bold Brands with Udi Ledergor, Chief Evangelist at Gong - Ep 75The Transaction · on go-to-market90 / 100
• Ep. 191 Andrew Lindsey, Chief Executive Officer at Flexnode | Data Center Go-to-Market PodcastData Center Go-to-Market Podcast · on go-to-market87 / 100
• EPISODE 11: Michele Nieberding Shares Her Top Use Cases and Future Predictions for AI in Product MarketingThe Last Word on Product Marketing · on go-to-market84 / 100
• The Go-to-Market Operating Model Built for Scale with Greg LeachGTM News Desk · on go-to-market77 / 100

• Best of LinkedIn: AI in B2B Marketing CW 29/ 3067 / 100
• Best of LinkedIn: Social Selling CW 29/ 3076 / 100
• Best of LinkedIn: Social Selling CW 25/ 2671 / 100
• Best of LinkedIn: Channel Marketing CW 25/ 2682 / 100
• Best of LinkedIn: Cannes Lions International Festival of Creativity 202661 / 100