Best of LinkedIn: Account-based Marketing CW 20/ 21

Episode notes

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: This edition outlines the strategic shift in Account-Based Marketing (ABM) toward 2026, emphasising a move from isolated tactics to integrated commercial operating models. Experts argue that successful programs must be built on rigorous foundations, including refined Ideal Customer Profiles, multi-threaded buying committee mapping, and shared goals between sales and marketing. The emergence of AI-driven orchestration is highlighted as a transformative force that allows tiny teams to deliver hyper-personalised content and landing pages at an unprecedented scale. However, contributors warn that technology cannot replace human trust, noting that the most effective strategies combine automated signal detection with deep empathy and radical honesty.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

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• The Secret to Partner Success: The Ideal Partner Profile | Tammy Lynne McDonaldEnterprise Eyeballs: Innovative B2B Marketing Stories · on Sales and marketing alignment52 / 100
• One Shift At A Time: Hockey Lessons For Go To Market with Matthew RubinGo to Market Coffee Talks · on Sales and marketing alignment51 / 100
• How to Know If Your Sales and Marketing Are AlignedSales & Marketing Playbook: Unleashed · on Sales and marketing alignment

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