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Best of LinkedIn: Account-based Marketing CW 20/ 21

Best of LinkedIn: Strategic B2B Marketing · 2026-05-26 · 19 min

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Topics in this episode

Sales and marketing alignmentAccount-based marketingABM2026 marketing strategycommercial operating model

Episode notes

We curate most relevant posts about Account-based Marketing on LinkedIn and regularly share key takeaways. We at Frenus support enterprise marketing teams to optimize their campaigns with research-grade account profiling and insights. You can find more info here: This edition outlines the strategic shift in Account-Based Marketing (ABM) toward 2026, emphasising a move from isolated tactics to integrated commercial operating models. Experts argue that successful programs must be built on rigorous foundations, including refined Ideal Customer Profiles, multi-threaded buying committee mapping, and shared goals between sales and marketing. The emergence of AI-driven orchestration is highlighted as a transformative force that allows tiny teams to deliver hyper-personalised content and landing pages at an unprecedented scale. However, contributors warn that technology cannot replace human trust, noting that the most effective strategies combine automated signal detection with deep empathy and radical honesty.

Related episodes across the Index

Other episodes covering the same guests and topics, from across The B2B Podcast Index.

  • How B2B Brands Wreck Pipeline with Unsyncroned CRM DataThe Marketing Operator Podcast with Fexingo · on Sales and marketing alignment92 / 100
  • Why Most PE-Backed Companies Are Invisible to AI SearchThe Private Equity Podcast, by Raw Selection · on Account-based marketing84 / 100
  • Elevating the CMO Role: Becoming a Chief Market Orchestrator with Matt HeinzGrowth Activated · on Account-based marketing84 / 100
  • CRO Hiring Potholes & The Shift to RevOps with Mark RobergeThe CRO Spotlight Podcast · on Account-based marketing83 / 100
  • How Badge chose retail and commerce as its entry vertical inside a horizontal wallet market | Eric SennBUILDERS · on Account-based marketing82 / 100
  • The Rise and Fall of the MQL - Live Workshop Recording with Jon MillerGTM Live · on Account-based marketing80 / 100

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