The B2B Podcast Index
Index
All categories
MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
MethodologySubmit
Best of:MarketingSalesSaaSFinanceHROpsLeadershipCustomer SuccessAI & DataProductStartups & FoundersRevOpsEngineering & DevTools
An independent project byFame
SearchBest episodesGuestsInsightsMethodologySubmit a podcast
Index/Startups & Founders/Behind the Stays
Behind the Stays artwork

Sponsored Listings Are Coming to Vrbo - Plus What 2,000 Guests Actually Want from Vacation Rentals (and It's Not a Hot Tub)

Behind the Stays · 2026-08-04 · 45 min

0:00--:--

Episode notes

Connect with Tim: Connect with Zach: Apply to join the Journey Alliance: - Vrbo just did three things most operators haven't connected yet: it purged 100,000 homes, surveyed 2,000 guests across seven countries, and started rolling out sponsored listings. Put them together and you get the clearest signal yet on where vacation rentals are headed. Tim Rosolio is VP of Vacation Rental Partnerships at Expedia Group, where he leads the supply and host side of Vrbo. He's also a Vrbo host himself. In his return to Behind the Stays, Tim and Zach get into what that survey actually revealed - and it wasn't what the industry has been selling.Quality isn't luxury. It isn't the private chef or the infinity pool. It's accurate photos, verified reviews, a fully stocked shelf, and linens and silverware worth touching. 81% of guests said they'd pay more for a stay they can trust to be consistent. Then there are the sponsored listings landing this summer - a pay-only-if-you-book model that lets hosts buy visibility without gaming the algorithm. Tim explains how it works, why bad operators won't be allowed in, and where it goes across Expedia next.

More from Behind the Stays

All episodes →
  • The Real Reason You Can't Build a Vacation Rental Brand (It's Not What You Think) - And How to Fix It90 / 100
  • This Week in Hospitality: Pali Society Goes Bonvoy, Hilton's Incubating 5 New Brands, and Hot Takes with Skift's Hospitality Editor, Sean O'Neil70 / 100
  • This Week in Hospitality: Airbnb & Trip Advisor Partner, IHG's Owner Gambit, and a Loyalty Program Worth More Than the Airline
  • Why the Complaint Is the Doorway: Rachel Alday on Her New Book, "Please Do Disturb"
  • This Week in Hospitality: Skift Editor-in-Chief Sarah Kopit on The Great Hotel Owner Squeeze, Aman's YouTuber Fiasco, & Marriott's Owner Concession
Explore the best B2B Startups & Founders podcasts →
All Behind the Stays episodes →