Park Howell - The Business of Story: Shifting Your Brand from "What You Make" to "What You Make Happen"

Episode notes

SEASON: 6 EPISODE: 28 Episode Overview: Welcome to Becoming Preferred, the show where we level up your business and become the best version of you. Today we are tackling the one tool that separates iconic brands from the 'white noise' of the marketplace: Story. Our guest today is an Emmy Award-winning advertising veteran who has spent over forty years proving that story isn't just a creative exercise—it’s a growth engine. Park Howell is the founder of The Business of Story and the creator of the StoryCycle System™, a framework that has helped brands scale by as much as 600 percent. He’s the author of Brand Bewitchery and has just pioneered a way to merge human emotional intelligence with AI through his StoryCycle Genie™. If you’ve ever felt like your message is getting lost, or if you're struggling to explain your value with a 20-slide deck, this episode is for you. Park is going to show us how to use 'Artful Intelligence' to sharpen your positioning, reduce the cost of brand development, and ultimately, help you win the battle for the mind of your customer. Join me for my conversation with Park Howell.