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Index/Marketing/Banking on Digital Growth
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Why Financial Institutions Struggle to Execute Strategy (The “Messy Middle” Explained)

Banking on Digital Growth · 2026-05-15 · 1h 8m

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Episode notes

Why do so many banks and credit unions struggle to execute strategy- even when leadership agrees on the vision? In this episode, Derek sits down with Shawnette Rochelle, founder of Excellence Unbounded, to unpack the “messy middle”, the gap between strategic alignment and successful execution. Drawing from her military leadership experience, Shawnette shares why unclear decision ownership, unresolved trade-offs, and slow decision-making often become the real bottlenecks to progress. Listen to learn how financial institutions can move faster, create better alignment, and turn strategy into action. ⏱️ Timestamps 00:00 Introduction and why strategy often breaks down 03:00 Shawnette’s background and lessons from travel & leadership 09:00 Strategy problem vs.

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