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Index/Marketing/Banking on Digital Growth
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How can FIs survive the next 5 years of banking disruption?

Banking on Digital Growth · 2026-04-16 · 1h 12m

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Episode notes

In this episode, I interview Chris Allen, CEO of Fox Communities Credit Union, about how credit unions and banks can stay flexible amid disruption. He explains Fox’s strategy of building three growth engines: retail branches, commercial lending, and virtual banking, each designed to adapt as market conditions change. Allen discusses why steady growth is essential for credit unions to remain sustainable, how commercial lending creates differentiation and supports local economic development, and why branches are evolving into service and marketing centers as digital banking adoption grows.

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