Banking on Digital Growth · 2026-06-09 · 1h 1m
In this episode of the Banking on Digital Growth Podcast, Derik sits down with Kelly Hellickson of EmpowerFi to explore the future of AI-native websites, the agentic web, and why traditional content management systems may not be the best way to build digital experiences moving forward. During the conversation, Derik demonstrates a real-world prototype where AI designs, builds, and deploys a fully functional credit union website, including creating an entirely new youth checking page live during the episode. The implications for financial institutions are massive: faster development, lower costs, better user experiences, and a future where AI becomes the content management system itself. ⏱️ Timestamps 00:00 Introduction and the future of AI-built websites 01:12 Meet Kelly Hellickson and EmpowerFi 03:00 Building modern MarTech stacks for financial institutions 06:00 Why many financial institutions still restrict AI tools 09:28 The conversation that sparked this episode 10:53 Could AI replace traditional CMS platforms?
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