Banking on Digital Growth · 2026-05-05 · 58 min
n this episode, I sit down with my co-founder Ryan Harmon to break down the results of our latest AI traffic study and what it reveals about how the internet is fundamentally changing. For years, banks and credit unions have focused on driving human traffic to their websites. But what happens when AI agents become the primary way people find information? Ryan and I dig into what we discovered after tracking millions of AI bot visits across financial institution websites, and why traditional analytics tools like Google Analytics are missing most of the picture. We walk through how AI bots actually interact with websites, the difference between user bots, search bots, and training bots, and why “visibility” inside tools like ChatGPT may matter more than clicks. We also share real data showing that AI bot traffic is already rivaling human traffic - and what that means for your digital strategy. Listen to learn how AI is reshaping search, why content strategy needs to evolve, and what financial institutions should do right now to stay visible in an AI-driven world.
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