B2B SaaS CEOs · 2024-04-29 · 36 min
What you should do to successfully start working with ABM (Account Based Marketing). Markus Ståhlberg - CEO & Co-founder at N.Rich - in B2B SaaS CEOs. We talked about common mistakes companies do re. ABM, the importance of a well-defined ICP, how your competitors "failed customers" can be your best prospects, and much more. - Timeline in the episode: 1:45 - Who is Markus Ståhlberg? 2:40 - N.Rich's elevator pitch. 3:50 - Five quick ones. 7:30 - Why he started N.Rich. 9:40 - External question from Peter Robson Bohm at IDkollen : "In order to benefit enough from ABM, what is your take on our ARPA, length of sales cycle and number of stakeholders per account?" 12:00 - Common mistakes companies do re. account based marketing. 22:20 - Three important things connected to a strong Go-to-Market strategy. 25:30 - N.Rich's customer's AHA-moment? 30:00 - Their best lead-generator the last 6 months. 31:50 - The best way to do outreach to Markus. 33:30 - Closing questions - Do you want to book more meetings and increase your sales? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam. Try Vaam for free on vaam.io .
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