B2B SaaS CEOs · 2024-05-20 · 36 min
How you use events to increase your sales. Listen to Mats Nyberg - CEO at Trippus - in B2B SaaS CEOs! We discussed using Event-led as main GTM strategy, small exclusive events vs. big conferences, how you maximize your value from events, and much more. - Timeline in the episode: 2:10 - Who is Mats Nyberg? 4:00 - Trippus' elevator pitch. 6:30 - Five quick ones. 11:15 - Event-led as GTM. 14:00 - Trippus' customer journey and AHA. 21:10 - External question from Malin Björnell at Ulla-Bella : "Let's pretend you're leading a startup that has a couple of customers, but not hundreds yet. What are the 3 - 5 most important things you would focus on connected to Go-to-Market?" 25:00 - Trippus best lead-generator. 30:50 - The best way to do outreach to Mats. 32:30 - Closing questions - Do you want to book more meetings and increase your sales? Automate your outreach with LinkedIn, email, phone, and automated personalized video by using Vaam. Try Vaam for free on vaam.io . Follow Josef Fallesen on LinkedIn: Follow Vaam on LinkedIn: Follow Vaam on Youtube: - Mats' company Trippus helps you get all the tools for creating successful events - from invitations to reports and everything inbetween.
102. How to work with company data - Pietari Suvanto (Vainu)58 / 100100. Focus on brand, influencers and partners - Alina Vandenberghe (Chili Piper)99. How to create human success - Rasmus Holst (Zensai)98. How to work with Account Based Marketing - Markus Ståhlberg (N.Rich)97. How you get going with video - Viktor Underwood (Quickchannel)