B2B Marketing with Fexingo · 2026-07-18 · 10 min
With third-party cookies crumbling, B2B marketers are scrambling to build first-party data strategies. Lucas and Luna unpack how enterprise marketers at companies like Salesforce and HubSpot are using zero-party data from interactive content, first-party intent signals from owned communities, and partnership data from co-marketing to replace lost cookie signals. They dive into a specific case: how a cybersecurity firm used a risk assessment tool on its website to capture 300 qualified leads in one quarter - all without a single third-party cookie. The episode also covers the privacy-compliant use of CDPs, server-side tracking, and the trade-offs between scale and signal quality. No hype, just practical strategy for a post-cookie world. #B2BMarketing #FirstPartyData #ZeroPartyData #PrivacyMarketing #CookieDeprecation #ABM #DemandGen #CDP #IntentData #ServerSideTracking #EnterpriseMarketing #MarketingOps #Salesforce #HubSpot #AccountBasedMarketing #B2BDemandGeneration #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo
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