B2B Marketing with Fexingo · 2026-06-21 · 8 min
Episode 66 of B2B Marketing with Fexingo dives into the shift away from third-party cookies and how enterprise marketers are building durable first-party data strategies. Lucas and Luna break down the real-world case of Snowflake's data clean room partnerships with LiveRamp and how B2B teams are using zero-party data from interactive content to fuel ABM. They also discuss the rise of cohort-based advertising and probabilistic matching as alternatives, and how one mid-market SaaS company used a chat-based quiz to double its qualified lead volume. If you're a B2B marketer wondering how to prepare for a cookieless future without breaking your demand gen engine, this episode gives you a concrete playbook. #FirstPartyData #ThirdPartyCookies #DataCleanRoom #Snowflake #LiveRamp #ZeroPartyData #ABM #B2BMarketing #DemandGen #CohortBasedAdvertising #ProbabilisticMatching #InteractiveContent #MarketingTechnology #PrivacyCompliance #FexingoBusiness #BusinessPodcast #MarketingOps #EnterpriseMarketing Keep every episode free: buymeacoffee.com/fexingo
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