🎙️The 3 Talents Every B2B Marketer Needs

Episode notes

In this kickoff episode of " B2B Marketing Pint" , Brian and Brendan crack open a zero-proof brew with veteran tech marketer John Blackmore to explore his "three-talent triangle" for modern marketing: the storyteller, the mathematician, and the psychologist. You’ll hear how great marketers blend narrative, data, and human insight—and why most fall short. From web heatmaps to cognitive dissonance, John unpacks practical examples and valuable 'A Ha' moments. Expect a sharp pour of stories, wit, and ideas for B2B tech pros who want something new for their next meeting—and the market.