B2B Category Creators with Gil Allouche · 2022-05-12 · 36 min
In our 36th episode, Gil talks category creation with two B2B leaders from the digital adoption and data detection categories. Panelists for this episode include Wayne McCulloch, Chief Customer Officer of WalkMe and leader behind the digital adoption category, and Howard Ting, CEO of Cyberhaven and leader behind the data detection and response category. You'll walk away from this episode with an understanding of brand positioning, leadership, and strategy. BONUS! Howard shares a framework you can use to differentiate your startup.
Josh Lowman, Founder at Gold Front71 / 100Anna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at DirectiveVinay Bhagat, CEO at TrustRadius, and Jeff Ernst, CEO at SlapFiveEdward Chiu, CEO at Catalyst Software, and Dominique Levin, CEO at Winning by DesignGarin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata