B2B Category Creators with Gil Allouche · 2022-03-03 · 43 min
In our 32nd episode, Jason Widup, VP of Marketing at Metadata, talks category creation with two B2B leaders from the digital presales and B2B revenue attribution categories. Panelists for this episode include Garin Hess, CEO and Founder of Consensus and leader behind the digital presales category, and Lars Grønnegaard, Co-founder and CEO of Dreamdata and leader behind the B2B revenue attribution category. You'll walk away from this episode with an understanding of how to build analyst relationships, position your brand, and create a go-to-market strategy. BONUS! Garin explains why you should introduce your customers to analysts.
Josh Lowman, Founder at Gold Front71 / 100Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at CyberhavenAnna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at DirectiveVinay Bhagat, CEO at TrustRadius, and Jeff Ernst, CEO at SlapFiveEdward Chiu, CEO at Catalyst Software, and Dominique Levin, CEO at Winning by Design