B2B Category Creators with Gil Allouche · 2022-04-28 · 39 min
In our 35th episode, Olivier talks category creation with two B2B leaders from the sales commission software and performance marketing categories. Panelists for this episode include Anna Fisher, CMO of Spiff and leader behind the sales commission software category, and Garrett Mehrguth, CEO of Directive and leader behind the performance marketing agency category. You'll walk away from this episode with an understanding of demand generation, inbound marketing, and analyst relationships. BONUS! Garrett tells us why he wants to learn how to code.
Josh Lowman, Founder at Gold Front71 / 100Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at CyberhavenVinay Bhagat, CEO at TrustRadius, and Jeff Ernst, CEO at SlapFiveEdward Chiu, CEO at Catalyst Software, and Dominique Levin, CEO at Winning by DesignGarin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata