B2B Category Creators with Gil Allouche · 2022-03-17 · 48 min
In our 33rd episode, Olivier talks category creation with two B2B leaders from the customer success platform and go-to-market consulting categories. Panelists for this episode include Edward Chiu, CEO of Catalyst Software and leader behind the customer success platform category, and Dominique Levin, CEO of Winning by Design and leader behind the go-to-market consulting category. You'll walk away from this episode with an understanding of how to create a community and build out your go-to-market strategy. BONUS! Edward explains why hiring employees based on skillset is the wrong way of building a company.
Josh Lowman, Founder at Gold Front71 / 100Wayne McCulloch, Chief Customer Officer at WalkMe, and Howard Ting, CEO at CyberhavenAnna Fisher, CMO at Spiff, and Garrett Mehrguth, CEO at DirectiveVinay Bhagat, CEO at TrustRadius, and Jeff Ernst, CEO at SlapFiveGarin Hess, CEO at Consensus, and Lars Grønnegaard, CEO at Dreamdata