Authentic Influence · 2020-07-28 · 25 min
On today's episode of Authentic Influence , Adam Conner is joined by Heidi Zak, the co-founder and CEO of ThirdLove. ThirdLove is an American company producing and selling bras, underwear, loungewear and nightwear. It has pioneered the sizing of bras in half cups. Today, you'll learn: How a poor experience on a trip to Victoria's Secret led to Heidi founding the company The TL Effect: what is it? What was the inspiration for it? What does it benefit? How ThirdLove harnesses the lightning of its wearers, who can't find a better fit anywhere else; including a particularly notable story of a woman named Hope How Heidi defines "being purpose-driven"; how to properly invest in it As always, advice on how to build a more authentic brand Check out more about The TL Effect: . Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: . Be sure to follow our LinkedIn page to catch all of our content there: . Reach out to Adam Conner on LinkedIn at or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at . Enjoy!
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