Authentic Influence · 2020-07-30 · 36 min
On today's episode of Authentic Influence , Adam Conner is joined by Tracy Marek, the Chief Marketing Officer of the Cleveland Cavaliers. The Cleveland Cavaliers are an American professional basketball team competing in the NBA. Today, you'll learn: Why Tracy joined the Cavs 17 years ago; the journey, including LeBron's impact How Tracy guides her team to a culture of connecting directly and individually with every ticket holder and fan Deep dive into how the Cavs stand tall on social issues; how they aim to be first in that respect How the Cavs encourage sharing of, and activate, authentic fan moments As always, advice to build a more authentic brand Be sure to stay subscribed for more content and thought leadership like this, and do please leave a rating and review on iTunes if you like what you hear: . Be sure to follow our LinkedIn page to catch all of our content there: . Reach out to Adam Conner on LinkedIn at or via email at adam.conner@govivoom.com with suggestions for guests, content, or general interest/feedback. Find more at . Enjoy! Music: "Streetview" by Jahzzar is licensed under a Attribution-ShareAlike License (CC BY-SA 4.0)
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